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Bikes

Giant Glory Advanced 0
$8,375.00
From world cup podiums to your local DH run. Give yourself the factory pro treatment with Giant's lean, mean DH machine. The Glory Advanced 0 is a killer composite machine has been developed and perfected over the years in an uncompromising quest to give Giant pros the fastest DH bike in the world. The latest version of the Glory Advanced breaks new ground in stiffness, weight and all-around performance. It features 200mm of fully active Maestro rear suspension on a superlight, stiff and strong composite mainframe. The frame geometry, engineered to optimize its 27.5 wheels, has helped deliver pros like Marcelo Gutierrez to World Cup podiums on the world’s toughest courses. It’s the lightest composite DH frame ever produced by Giant, and it’s hungry to win.
Giant Glory Advanced 0
$8,160.00
A DH machine that knows how to win. From wicked world cup tracks to your local trails, total confidence and control. In the world of pro DH racing, marginal gains mean everything. This composite gravity machine has been developed and perfected over the years to give Giant factory pros every advantage in a sport decided by fractions of a second. The latest version of the Glory Advanced breaks new ground in stiffness, weight and all-around performance. It features 203mm of fully active Maestro rear suspension on a superlight, stiff and strong composite mainframe. The frame geometry, engineered to optimize its 27.5 wheels, has helped deliver Marcelo Gutierrez to World Cup podiums on the world’s toughest courses. It’s the lightest composite DH frame ever produced by Giant, and it’s always hungry to win. - Advanced-grade composite mainframe with 200mm of fully-active Maestro suspension - RockShox Boxxer Team 200mm-travel fork with 20mm thru-axle - RockShox Vivid R2C rear shock - DT Swiss EX 471 wheelset with Maxxis Minion DHF tubeless tires - DH-specific SRAM XO1 7-speed drivetrain with SRAM Guide Ultimate brakes
Norco Aurum HSP1
$7,699.00
The Aurum HSP was designed with a single purpose: to be the fastest downhill bike Norco has ever made. As an integral bike within Norco’s Race Development Program, the Aurum HSP’s proprietary design was developed and tested by Norco engineering in conjunction with the Norco Factory Racing Team. After a full year of testing and riding, including a complete UCI World Cup Downhill season, the result is a no-compromise DH race machine that delivers superior grip and control, capable of taking on the toughest tracks in the world. The Aurum HSP1 rides on a RockShox Boxxer Air fork paired with a custom-tuned Super Deluxe RC Coil shock for absolute confidence when charging through increasingly difficult DH courses. SRAM's X01 DH 7-speed drivetrain puts precise gearing at your fingertips, while Code RSC 4-piston brakes help you make your fastest times with excellent modulation and power. A DT Swiss EX 511 wheelset, Deity handlebar and stem combo, and E13 LG1+ chainguide complete this race-ready rig.
Giant Trance SX E+ 0 Pro
$7,035.00
With a high-performance frame and tunable power, this premium full-suspension trail bike gives you the power, confidence and control to take your off-road adventures to a new level. This premium level full-suspension bike is made for trail and enduro riding. The Trance E+ SX Pro features 140mm of Maestro rear suspension technology,160mm travel in the front, and Giant’s SyncDrive Pro motor technology, delivering 360 percent support. The lightweight yet strong ALUXX aluminum frame is seamlessly integrated with the updated 500Wh downtube EnergyPak. The RideControl ONE features user-friendly buttons that are easy to use and out of the way.
Norco Threshold C Red eTap
$6,199.00
Developed amid the rugged landscape and abundant precipitation of Canada’s Pacific Coast, the new Threshold Carbon revels in the muddy mayhem of cyclocross. With race-proven geometry and ARC technology in a lightweight frame, the Threshold Carbon delivers podium-seeking speed along with all the versatility you expect from a ’cross machine. SRAM RED eTAP provides electronic shifting precision so you can focus on navigating the course, and Easton carbon tubular wheels wrapped in Clement Crusade rubber harness lightning-fast acceleration into a lightweight and sturdy platform — everything you need to dominate every race you enter.
Norco Tactic SL Disc Red eTap
$6,119.00
The Tactic is a race-proven speed machine purposefully designed for carving up asphalt and dominating the race circuit. Engineered for performance with aggressive race geometry, an ultra-stiff Power Chassis and slender ARC Race stays, the Tactic delivers the perfect balance of sprint-ready responsiveness and vibration damping compliance. SRAM RED eTAP highlights this race-winning build with precise electronic shifting paired to powerful hydraulic disc brakes, and semi-aero carbon rims laced to DT Swiss 350 hubs aid efficiency during speedy pursuits. You already have your strategy, execute with your Tactic.
Giant Propel Advanced Pro Disc
$5,880.00
The future of aero road. Lightweight, super-stiff and nearly invisible to the wind, this composite road machine offers a true advantage for sprinting and solo riding. And with its integrated disc-brake technology, you have more control for chaotic sprints and descents. Meticulously developed for best-in-class aero road performance, this razor-sharp road racer offers a true advantage for sprinting and solo riding. The frame is handcrafted using Advanced-grade composite material to produce a bike that’s lightweight and stiff, with a sharp, responsive ride quality. Its disc brakes are completely integrated within the frame using flat-mount calipers and thru-axles designed to optimize the technology. From sprints to solo attacks, cornering and descents, the new Propel Advanced Pro Disc helps you slice through the wind and gain an advantage on the competition.
Norco Revolver 7 SL XX1
$5,799.00
Whether it's a World Cup XC battle, an epic stage race, or hot laps on your local loop, you're going to be the fastest cat out there aboard Norco's Revolver 7 SL XX1. Its feathery, stiff high-modulus carbon frame lets you float up hills, while the 100mm-travel RockShox SID XX World Cup fork delivers premium control with pinpoint steering precision. SRAM's sleek, class-defining XX1 drivetrain gives you 11 speeds to tackle any terrain, and SRAM's Guide Ultimate brakes give you solid braking everywhere. Add uber-light, uber-stiff ENVE carbon rims, lace them to DT 240 hubs, and then wrap them in fast, tacky Schwalbe rubber, and you've got the ultimate XC wheelset. Adding a carbon ENVE carbon bar, stem and seatpost into that mix just feels like cheating. Looking for the ultimate 27.5/650b XC weapon? This is it.
Norco Sight C1
$5,799.00
The Sight Carbon is a versatile trail killer, featuring modern all-mountain geometry and suspension kinematics for a fast, stable, and playful ride on a wide range of terrain. Balanced climbing and descending capability combined with grin-inducing playfulness and nimble handling make the Sight the ideal accomplice for any aggressive all-mountain rider. Count on SRAM's XO1 Eagle 12-speed drivetrain and powerful Guide Ultimate hydraulic disc brakes to get you up and down steep terrain with confidence, while the e*thirteen TRS Race carbon rims laced to legendary DT Swiss 240 hubs ensure immediate acceleration and stable tracking over buff singletrack and rock gardens alike. And for all-out domination everywhere you ride, Fox Float suspension components supply plush shock absorption to keep you on the gas.
Norco Range C1
$5,699.00
The Range Carbon is the ideal enduro bike, purpose-built to rip downhill with category-bending capability. Available in 27.5 and 29er models, the Range features modern enduro suspension performance and geometry optimized for each wheel size. It climbs efficiently for a big rig, but unleashes its full potential when pointed downhill — delivering confidence-inspiring stability and control for serious speed over technical terrain. The Range C1 features the plush Fox Factory 36 fork and Factory Float X2 rear shock combo on trail-paving duty, and the elite SRAM XO1 1x12 drivetrain sets you up for complete confidence when charging through the chunder. Powerful SRAM Code RSC hydraulic brakes put a gorilla grip on big 180mm/200mm rotors for superior stopping power, and the RockShox Reverb Stealth dropper post all but disappears for increased control when things get sketchy. Smart finishing touches like E-13 TRS/TRS+ tires, wide 820mm Race Face SixC bars, and an MRP SXg chainguide complete this rough-and-tumble backcountry machine.
Norco Valence C SL Ultegra Di2
$5,575.00
With Norco's Valence SL Ultegra Di2, you'll blend seamlessly with the adventure of the open road. Norco's Power Chassis design takes your every quad-fueled pedal stroke and turns it into forward momentum, while the groundbreaking ARC endurance system churns the gnarliest of roads into butter. Steep hills be darned—you'll climb them all thanks to 22 miraculous electronic speeds from the Ultegra Di2 drivetrain, and maybe shed a tear of joy at the instantaneous, beautiful gear changes. Carbon hoops from 3T carry you swiftly through all of your travels, and Shimano's hydraulic discs are prepared for full-time brake duty. 3T supplies a stiff, aluminum cockpit to cap off this road-hungry machine. Prepare for crazy mileage—on this bike, you may never want to come home.
Giant Defy Advanced Pro 0
$5,565.00
Smooth, superlight and built for compliance. From gran fondos to epic solo rides, this new, reengineered Defy Advanced Pro represents the pinnacle of endurance road performance. This all-new high-performance frameset is handcrafted with Giant’s Advanced composite and specifically engineered for endurance road riding. With the perfect blend of stiffness and compliance, it delivers a smooth, fast ride quality for your longest, hardest rides. Its innovative technologies include a D-Fuse composite seatpost and Contact SLR D-Fuse composite handlebar, specially shaped cockpit components that work as a system to add compliance and reduce road shocks and vibrations. The frame is also integrated for disc brakes, with flat mounts and 12mm front and rear thru-axles, plus clearance for high-volume tires up to 32c. The oversized and tapered OverDrive 2 steerer tube boosts cornering precision, while the MegaDrive downtube and PowerCore bottom bracket deliver precise handling and class-leading pedaling efficiency.
Norco Aurum HSP2
$5,549.00
The Aurum HSP was designed with a single purpose: to be the fastest downhill bike Norco has ever made. As an integral bike within Norco’s Race Development Program, the Aurum HSP’s proprietary design was developed and tested by Norco engineering in conjunction with the Norco Factory Racing Team. After a full year of testing and riding, including a complete UCI World Cup Downhill season, the result is a no-compromise DH race machine that delivers superior grip and control, capable of taking on the toughest tracks in the world. The Aurum HSP2 rides on a RockShox Boxxer RC fork paired with a custom-tuned Super Deluxe RC Coil shock for absolute confidence when charging through increasingly difficult DH courses. SRAM's GX DH 7-speed drivetrain puts dependable shifting at your fingertips, while Code R 4-piston brakes have great lever feel and tons of power to help you make your fastest times. Wide WTB rims and Maxxis Minion tires, a Race Face bar, and stem combo, and E13 LG1+ chainguide complete this race-ready rig.
Giant TCR Advanced Pro 0 Disc
$5,250.00
This unbeatable all-rounder is lightweight, ultra-efficient, and always in control. From the steepest climbs to the fastest descents—in all conditions and any weather—TCR Advanced Pro Disc takes it to the next level. The TCR Advanced Pro Disc gives you the lightweight performance to score the KOM plus the confidence to push your limits on technical descents. Engineered with an Advanced-grade composite frame featuring flat-mount disc-brake integration front and rear, it’s a versatile race machine for all types of road conditions. With its proven Compact Road geometry and OverDrive 2 front end, it has the best stiffness-to-weight ratio of any road bike in its class. Add in the efficiency and compliance of its Variant seatpost, and you get race-tuned road performance that can’t be beat.
Liv Langma Advanced Pro 0 Disc
$5,250.00
This feather-light racing bike delivers the speed and strength needed for any climb, race or ride. The Langma Advanced Pro Disc is engineered for aggressive climbing, descending and accelerations. The unrivaled stopping power of disc brakes provides the confidence to carry speed in fast corners or tight quarters. The frame’s slender tubing creates an extremely fast and lightweight racing machine, while the downtube thickens as it approaches the PowerCore bottom bracket for pedaling stiffness strength. With Liv’s 3F design philosophy and cutting-edge lightweight aerodynamic innovations, Langma Advanced Pro Disc provides the winning advantage for every effort, from long hilly races to fast-paced criteriums.
Norco Valence C SL Dura-Ace Di2
$5,250.00
Aboard Norco's Valence SL Dura-Ace Di2, you will have comfort, you will have performance, you will reel in the horizon. With comfort and performance comes confidence—and with confidence comes the ability to ride long. Norco blends the ultra-stiff Power Chassis frame design with ARC Endurance rear triangle and fork for the ultimate in smooth, luxurious ride quality. Down below, full-carbon hoops from 3T roll like sweet, sweet music, tracking perfectly through the corners atop high quality Clement tires. Your fingers will feel at home intertwined with Shimano's Dura-Ace Di2 controls, where 22 clean-shifting, completely electronic gears and hydraulic disc brakes await your command. A cockpit from 3T will serve as your ride HQ on those excursions into the unknown, and a svelte Fi'zi:k saddle supplies ample comfort and support as you log the hours.
Norco Optic C1
$5,249.00
The Optic Carbon is a fast-pedaling trail bike that rides with just the right mix of cross-country efficiency and all-mountain capability. Ride faster, with more control, and complete confidence – the Optic gives you a whole new perspective on the trail and is the ideal bike for all-day trail adventures.
Norco Optic C1 Women's
$5,249.00
The Optic Carbon is a fast-pedaling trail bike that rides with just the right mix of cross-country efficiency and all-mountain capability. Ride faster, with more control, and complete confidence – the Optic gives you a whole new perspective on the trail and is the ideal bike for all-day trail adventures.
Norco Optic C1
$4,899.00
Norco's Optic C1 is an eye-opening perspective on trail bike capability. The Optic is a fast-pedaling trail bike that rides with just the right mix of Cross Country efficiency and All-Mountain playfulness. Buff singletrack? A forest of off-camber roots? Punchy climbs and chunky descents? Yes, yes, and yes; all things are possible with dialed A.R.T. suspension powered by a Fox Factory Float DPS shock and Pike RTC fork. Roll loud and proud on fast-moving, tubeless-ready DT Swiss wheels dressed in super tacky Maxxis tires that grip through loose, high-speed berms. SRAM's Eagle XO/XX drivetrain and a carbon SRAM Eagle crank offers smooth shifting, impressive chain retention, and a wide gear range. And let's not forget the rest of the bike: an SDG Duster saddle, Ergon grips, and RaceFace handlebar and stem keep those contact points happy; SRAM Guide Ultimate disc brakes keep you in control; and a RockShox Reverb Stealth dropper post lets you get rad on all your favorite descents.
Norco Aurum C7.2
$4,800.00
Poise and grace aren't typically used to describe a blazing DH run, but one ride aboard Norco's Aurum will have you stoked about the refined composure of this speed fiend's character. 27.5-inch wheels provide a quick and stable foundation, while precision carbon fiber engineering gives the Aurum's frame loads of stiffness for pinpoint control. Norco chose to design the Aurum around the real-world benefits of a 7-speed cassette, using 142mm rear axle spacing to optimize the chainline and increase heel clearance, while keeping tighter gear ratios for race-winning runs. For the Aurum C7.2 you get snappy shifts from the SRAM X0 drivetrain with an 10-24T 7-speed cassette, SRAM Guide RS brakes with 200mm rotors, and a burly Race Face Atlas DH crankset. Schwalbe Magic Mary Super Gravity tires track with confidence, while the DT Swiss EX 512 rims laced to DT 350 hubs reduce wheel flex and boost tire grip. Trail grading duty is assigned to the revered RockShox Boxxer R2C2 Team fork, and the RockShox Vivid RC2C Coil rear shock returns a supple, planted feel and big-hit capability when you need it most.
Norco Revolver 7XX
$4,799.00
When you ride Norco's Revolver 7XX, you'll have the upper hand in any duel. With a lithe carbon frame and 100mm of ART suspension, you'll carve up singletrack and chew through technical climbs. RockShox's revolutionary RS-1 fork is light enough to crush XC racing and stiff enough to wrangle the trail with 100mm of suspension. The nimble handling and smooth-rolling capabilities of 650B are showcased in the DT Swiss wheelset and tacky Schwalbe tires, for superior cornering, climbing, and descending. Steep grades will shiver at the sight of your 1 x 11 drivetrain from SRAM, because it sheds unnecessary gears and keeps all the proper ratios you need to soar. Add in a flyweight handlebar, seatpost, and stem from 3T and you are untouchable.
Giant Anthem Advanced 1
$4,725.00
For maximum speed and control on fast, technical terrain, this composite machine delivers lightweight agility and confident full-suspension handling. Up, down and all around the mountain—push your limits and push the pace. Featuring a light and lively frameset boasting 110mm of rear suspension travel and 130mm up front, this aggressive XC machine is ultra-versatile. With geometry designed specifically for its 27.5 wheels, and smooth Maestro suspension to soak up the bumps, it’s the perfect blend of efficiency and control. The rear suspension features a trunnion-mount shock and Advanced Forged composite rocker arm for added strength and stiffness. And Boost hub spacing (110 front/148 rear) means stiffer wheels for added control. It’s a perfect choice for riders seeking a lightweight, quick-handling ripper.
Norco Threshold Carbon Force 1
$4,649.00
Developed amid the rugged landscape and abundant precipitation of Canada’s Pacific Coast, the new Threshold Carbon revels in the muddy mayhem of cyclocross. With race-proven geometry and ARC technology in a lightweight frame, the Threshold Carbon delivers podium-seeking speed along with all the versatility you expect from a ’cross machine. High-performance shifting and braking are yours with SRAM Force 1 drivetrain components and Force 1 hydraulic disc brakes, and Easton EA90 SL Disc tubeless-ready rims paired to Donnelly Crusade MXP 33c tires ensure stable tracking and quick acceleration to keep you charging headlong toward the finish.
Norco Search XR Carbon Force 1
$4,599.00
The Search XR is non-conformist, yet familiar, pushing the limits of what you'd expect from a drop bar bike. With ample tire clearance; rack, fender, and bottle mounts; and a lightweight carbon frame, the Search XR takes you off the beaten path and allows you to ride every road and trail your heart desires. Explore singletrack, tackle a gravel grinder, or load up for a bike-packing trip. The Search XR is for all the adventures you can imagine, and for those you have yet to dream up.
Liv EnviLiv Advanced Pro 1 Disc
$4,515.00
Power through the flats and laugh in the face of headwinds, hills, and rack up personal records with the sprinter’s dream machine, specifically crafted to propel its rider to the top. Built to go faster, EnviLiv delivers an Advanced-grade composite frame where stiffness is the number one priority. With highly aerodynamic tubing and aggressive positioning, maximum power transfer on this machine propels you faster than ever before. Extraordinary fork lateral stiffness and the unrivaled stopping power of aerodynamic disc brakes stack up for precise cornering control and stability. Liv’s 3F-designed frame aims to give women their optimal weapon with an unbeatable forward force. An integrated aero handlebar and stem, tubeless wheel system with 28C tire clearance and aero tubing features will punch through rolling hills, literally slice through the wind, and sprint ahead of the pack. BEST AERO ROAD BIKE Realized by cutting edge tube shaping and a geometry that adds comfort and power to an aerodynamic body position. ALL-SPEED CONTROL Whether you’re cornering in the middle of an aggressive peloton or navigating a winding road in traffic, the fork lateral stiffness and disc-brakes offer the kind of control that frees your head to stay in the zone. UNCOMPROMISED STIFFNESS The high-speed efficiency is next to none for the strongest of sprinters, with a power transfer of this bike emphasizes the aero build. Why We Love It You say sprint, it asks how far. The boldly aerodynamic EnviLiv is designed to be sharp and snappy, for a blazing-fast ride. With precise handling, impeccable stopping power, and top-tier pedaling stiffness for sprinting, this bike is advantageous for a rider that’s going places — fast.
Norco Section Carbon Ultegra SL
$4,449.00
The Section Carbon is built for riders who ride all day and are in it for more than the scenery. This all-road rocket is built around big tires and a lightweight carbon fiber frame with geometry and features that won't let any road interrupt your rhythm. Its lateral stiffness and shock-absorbing vertical compliance provide you with efficient power transfer while smoothing out rough surfaces so you can keep your head down, and your legs churning out the watts — no matter where you ride.
Norco Range C3
$4,399.00
The Range Carbon is the ideal Enduro bike, purpose-built to rip downhill with category-bending capability. Available in 27.5" and 29" models, the Range Carbon features modern Enduro suspension performance and geometry optimized for each wheel size. It climbs efficiently but unleashes its full potential when pointed downhill - delivering confidence-inspiring stability and control for serious speed over technical terrain. Race an Enduro, shred gnarly single-track with friends, or skip the pedaling and do a few laps of the bike park - the Range Carbon is the ultimate accomplice.
Norco Sight C3
$4,399.00
The Sight Carbon is a versatile all-mountain bike featuring modern geometry and suspension kinematics for a fast, stable, and playful ride on a wide range of terrain. Balanced climbing and descending capability combined with grin-inducing playfulness and nimble handling make the Sight Carbon the ideal accomplice for any aggressive all-mountain rider.
Norco Range C2
$4,299.00
The Range Carbon is the ideal Enduro bike, purpose-built to rip downhill with category-bending capability. Available in 650B and 29er models, the Range features modern Enduro suspension performance and geometry optimized for each wheel size. It climbs efficiently for a big rig, but unleashes its full potential when pointed downhill - delivering confidence-inspiring stability and control for serious speed over technical terrain. The Range C2 features the powerful Rockshox Lyric RCT 3 fork and Rockshox Super Deluxe rear shock combo on trail paving duty, and the SRAM GX Eagle 12-speed drivetrain sets you up for complete confidence when charging through the chunder. SRAM Code R hydraulic discs deliver superior stopping power, and the RockShox Reverb Stealth dropper post all but disappears for increased control when things get sketchy. Smart finishing touches like E-13 TRS/TRS+ tires, wide 800mm Race Face Turbine bars, and an E-13 chainguide complete this rough-and-tumble backcountry machine.
Giant Propel Advanced 1 Disc
$4,200.00
This aero road bike minimizes drag so you can accelerate and sprint faster. It also introduces full disc-brake integration for more confidence and control in all types of weather and conditions. Engineered with AeroSystem Shaping technology and Advanced-grade composite, it delivers proven aero performance and one of the lightest frames in its category. New integrated disc brake technology includes flatmount calipers and thru-axles for wheel stiffness and streamlined performance. The lightweight, easily adjustable Vector composite seatpost further minimizes drag. It all adds up to a race-ready machine that helps you leave the competition behind.
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