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650B Wheel

Norco Aurum A1
$3,749.00 - $3,799.00
The Aurum Aluminum offers a DH-proven design in a premium aluminum frame. As the ultimate DH park rig, the Aurum Aluminum will happily churn out park lap after park lap throughout the season. 200mm of front and rear travel deliver excellent suspension performance and will turn the roughest terrains into smooth rides. Originally developed in collaboration with Norco Factory Racing, the bike’s World-Cup racing heritage will also put any passionate downhill racer to the forefront when racing against the clock.
Norco Aurum HSP1
$7,699.00
The Aurum HSP was designed with a single purpose: to be the fastest downhill bike Norco has ever made. As an integral bike within Norco’s Race Development Program, the Aurum HSP’s proprietary design was developed and tested by Norco engineering in conjunction with the Norco Factory Racing Team. After a full year of testing and riding, including a complete UCI World Cup Downhill season, the result is a no-compromise DH race machine that delivers superior grip and control, capable of taking on the toughest tracks in the world. The Aurum HSP1 rides on a RockShox Boxxer Air fork paired with a custom-tuned Super Deluxe RC Coil shock for absolute confidence when charging through increasingly difficult DH courses. SRAM's X01 DH 7-speed drivetrain puts precise gearing at your fingertips, while Code RSC 4-piston brakes help you make your fastest times with excellent modulation and power. A DT Swiss EX 511 wheelset, Deity handlebar and stem combo, and E13 LG1+ chainguide complete this race-ready rig.
Norco Aurum HSP2
$5,549.00
The Aurum HSP was designed with a single purpose: to be the fastest downhill bike Norco has ever made. As an integral bike within Norco’s Race Development Program, the Aurum HSP’s proprietary design was developed and tested by Norco engineering in conjunction with the Norco Factory Racing Team. After a full year of testing and riding, including a complete UCI World Cup Downhill season, the result is a no-compromise DH race machine that delivers superior grip and control, capable of taking on the toughest tracks in the world. The Aurum HSP2 rides on a RockShox Boxxer RC fork paired with a custom-tuned Super Deluxe RC Coil shock for absolute confidence when charging through increasingly difficult DH courses. SRAM's GX DH 7-speed drivetrain puts dependable shifting at your fingertips, while Code R 4-piston brakes have great lever feel and tons of power to help you make your fastest times. Wide WTB rims and Maxxis Minion tires, a Race Face bar, and stem combo, and E13 LG1+ chainguide complete this race-ready rig.
Norco Charger 1
$1,499.00
The Charger invites you to explore new trails and discover new destinations. Available in 650B or 29" options, the Charger is designed for serious fun on the trails: pedal to the top of the hill with ease, rip along and ride down the other side with confidence. The Charger is a fun-loving, trail-ready bike that you can build your skills and your fitness with. Less weight combined with increased strength and stiffness means you can descend faster, climb better, and have more fun!
Norco Charger 2
$1,099.00
The Charger invites you to explore new trails and discover new destinations. Available in 650B or 29" options, the Charger is designed for serious fun on the trails: pedal to the top of the hill with ease, rip along and ride down the other side with confidence. The Charger is a fun-loving, trail-ready bike that you can build your skills and your fitness with. Less weight combined with increased strength and stiffness means you can descend faster, climb better, and have more fun!
Norco Charger 2
$799.00
Climb mountains, ride trails, but most of all, just get out there and enjoy the outdoors aboard the Norco Charger 2. This aluminum hardtail has 100mm of front suspension to smooth rough singletrack, giving you the confidence to let it rip down fast and flowy descents. The 20-speed drivetrain keeps weight low and the handlebar uncluttered while providing snappy shifting. Norco includes Shimano hydraulic disc brakes for dependable stopping power and finishes this build with a smart mix of parts to create a high-value cross-country bike that's all about having fun on two wheels.
Norco Charger 2 Women's
$1,099.00
The Charger invites you to explore new trails and discover new destinations. Available in 650B or 29" options, the Charger is designed for serious fun on the trails: pedal to the top of the hill with ease, rip along and ride down the other side with confidence. The Charger is a fun-loving, trail-ready bike that you can build your skills and your fitness with. Less weight combined with increased strength and stiffness means you can descend faster, climb better, and have more fun!
Norco Charger 2 Women's
$799.00
Climb mountains, ride trails, but most of all, just get out there and enjoy the outdoors aboard the Norco Charger 2 Women's. This aluminum hardtail has 100mm of front suspension to smooth rough singletrack, giving you the confidence to let it rip down fast and flowy descents. The 20-speed drivetrain keeps weight low and the handlebar uncluttered while providing snappy shifting. Norco includes Shimano hydraulic disc brakes for dependable stopping power and finishes this build with a smart mix of parts to create a high-value cross-country bike that's all about having fun on two wheels.
Norco Charger 7.1
$949.00
Fast yet smooth, light yet tough, Norco's Charger 7.1 is ready for the dirt. Its nimble 6061-aluminum frame is paired with 100mm of travel from the Rockshox fork for a smooth, forgiving ride. Enjoy the advantages of the 27.5-inch Alex rims as they hold momentum while offering jack-be-nimble maneuverability. Shimano's 2 x 10 drivetrain shaves weight and makes it a snap to find the perfect gear for the terrain ahead, and Shimano's powerful disc brakes bring modulation and stopping power to the table. Schwalbe tires have low-rolling resistance for maintaining speed, along with plenty of bite to pin you to the turns. You also get a host of Norco components to tie the bow on this singletrack killer.
Norco Charger 7.2
$1,045.00
Take Norco's Charger 7.2 into the woods and rip some trail! This fearless hardtail's 6061-aluminum frame and 100mm-travel RockShox fork deliver a remarkably lively, yet forgiving ride. On 27.5-inch Alex rims, you'll roll over obstacles while maintaining nimble maneuverability. The crisp-shifting Shimano 20-speed drivetrain flattens the gnarliest climbs and the Shimano hydraulic disc brakes let you descend with jaw-dropping skill in all conditions. You also get grippy Schwalbe tires and quality Norco components throughout to round out this Charger.
Norco Charger 7.2 Forma - Women's
$1,045.00
Take Norco's Charger 7.2 Forma into the woods and enjoy some trail! This fearless hardtail's 6061-aluminum frame and a 100mm-travel RockShox fork deliver a remarkably lively, yet forgiving ride. Enjoy the advantages of the 27.5-inch Alex/SRAM wheels as they hold momentum while offering flickable maneuverability. The crisp-shifting SRAM 30-speed drivetrain humbles the most harrowing hill and the Shimano hydraulic discs let you descend with finesse in all conditions. You also get grippy Schwalbe tires and quality Norco components throughout to round out this sweet dirt machine.
Norco Charger 7.3
$799.00
Own the trails aboard Norco's Charger 7.3. This singletrack-ready hardtail boasts a lightweight aluminum frame and a terrain-taming RockShox suspension fork. The easy rolling, yet quick accelerating 27.5-inch Alex rims stomp over obstacles and slither through tight trail sections. A quick-shifting 20-speed drivetrain from Shimano humbles the most harrowing hills while the Shimano disc brakes let you descend with confidence in all conditions. Plus, grippy Schwalbe tires and quality Norco components across the board round out this sweet dirt machine.
Norco Fluid FS 1
$3,049.00
For the next-generation Fluid Full Suspension, we started with a clean slate and set out to design our new favorite, no-compromise full-suspension trail bike for hitting that perfect ribbon of singletrack, rolling that mossy slab, or popping that root to the next turn. With its confidence-inspiring geometry, playful ride handling, incredible suspension feel and unmatched fun factor, the Fluid FS will take your trail riding experience to the next level.
Norco Fluid FS 1 Women's
$3,049.00
For the next-generation Fluid Full Suspension, we started with a clean slate and set out to design our new favorite, no-compromise full suspension trail bike for hitting that perfect ribbon of singletrack, rolling that mossy slab, or popping that root to the next turn. With its confidence-inspiring geometry, playful ride handling, incredible suspension feel and unmatched fun factor, the Fluid FS will take your trail riding experience to the next level.
Norco Fluid FS 2
$2,699.00
For the next-generation Fluid Full Suspension, we started with a clean slate and set out to design our new favorite, no-compromise full suspension trail bike for hitting that perfect ribbon of singletrack, rolling that mossy slab, or popping that root to the next turn. With its confidence-inspiring geometry, playful ride handling, incredible suspension feel and unmatched fun factor, the Fluid FS will take your trail riding experience to the next level.
Norco Fluid FS 2 Women's
$2,699.00
For the next-generation Fluid Full Suspension, we started with a clean slate and set out to design our new favorite, no-compromise full suspension trail bike for hitting that perfect ribbon of singletrack, rolling that mossy slab, or popping that root to the next turn. With its confidence-inspiring geometry, playful ride handling, incredible suspension feel and unmatched fun factor, the Fluid FS will take your trail riding experience to the next level.
Norco Fluid FS 3
$2,049.00
For the next-generation Fluid Full Suspension, we started with a clean slate and set out to design our new favorite, no-compromise full suspension trail bike for hitting that perfect ribbon of singletrack, rolling that mossy slab, or popping that root to the next turn. With its confidence-inspiring geometry, playful ride handling, incredible suspension feel and unmatched fun factor, the Fluid FS will take your trail riding experience to the next level.
Norco Fluid FS 3 Women's
$2,049.00
For the next-generation Fluid Full Suspension, we started with a clean slate and set out to design our new favorite, no-compromise full suspension trail bike for hitting that perfect ribbon of singletrack, rolling that mossy slab, or popping that root to the next turn. With its confidence-inspiring geometry, playful ride handling, incredible suspension feel and unmatched fun factor, the Fluid FS will take your trail riding experience to the next level.
Norco Fluid FS 4
$1,649.00
For the next-generation Fluid Full Suspension, we started with a clean slate and set out to design our new favorite, no-compromise full suspension trail bike for hitting that perfect ribbon of singletrack, rolling that mossy slab, or popping that root to the next turn. With its confidence-inspiring geometry, playful ride handling, incredible suspension feel and unmatched fun factor, the Fluid FS will take your trail riding experience to the next level.
Norco Fluid FS3
$1,499.00
From punchy climbs and technical trails to carving through buff singletrack—the Fluid FS3 can handle it all. Thanks to an efficiently-designed 120mm-travel suspension system that features a RockShox Recon fork and Monarch RL rear shock, the Fluid FS maintains composure through rough terrain so you can stay with the flow. Tubeless-ready WTB rims wrapped in grippy WTF tires track solidly for confident maneuvering, and the dropper seatpost allows you to lower your seat and center of gravity for unbeatable stability on high-speed descents. A simple 1x10 drivetrain by Shimano produces snappy shifts and keeps weight and maintenance low, too.
Norco Optic A1
$3,499.00
The Optic Aluminum delivers all the features and high-end components of its carbon counterpart, but in a premium aluminum frame. Its trail-specific geometry and suspension kinematics offer a balance of traction and efficiency on punishing climbs and complete control and stability on high-speed descents. The Optic Aluminum is all you need to push your limits on the next trail.
Norco Optic A1 Women's
$3,499.00
The Optic Aluminum delivers all the features and high-end components of its carbon counterpart, but in a premium aluminum frame. Its trail-specific geometry and suspension kinematics offer a balance of traction and efficiency on punishing climbs and complete control and stability on high-speed descents. The Optic Aluminum is all you need to push your limits on the next trail.
Norco Optic C1
$5,249.00
The Optic Carbon is a fast-pedaling trail bike that rides with just the right mix of cross-country efficiency and all-mountain capability. Ride faster, with more control, and complete confidence – the Optic gives you a whole new perspective on the trail and is the ideal bike for all-day trail adventures.
Norco Optic C1
$4,899.00
Norco's Optic C1 is an eye-opening perspective on trail bike capability. The Optic is a fast-pedaling trail bike that rides with just the right mix of Cross Country efficiency and All-Mountain playfulness. Buff singletrack? A forest of off-camber roots? Punchy climbs and chunky descents? Yes, yes, and yes; all things are possible with dialed A.R.T. suspension powered by a Fox Factory Float DPS shock and Pike RTC fork. Roll loud and proud on fast-moving, tubeless-ready DT Swiss wheels dressed in super tacky Maxxis tires that grip through loose, high-speed berms. SRAM's Eagle XO/XX drivetrain and a carbon SRAM Eagle crank offers smooth shifting, impressive chain retention, and a wide gear range. And let's not forget the rest of the bike: an SDG Duster saddle, Ergon grips, and RaceFace handlebar and stem keep those contact points happy; SRAM Guide Ultimate disc brakes keep you in control; and a RockShox Reverb Stealth dropper post lets you get rad on all your favorite descents.
Norco Optic C1 Women's
$5,249.00
The Optic Carbon is a fast-pedaling trail bike that rides with just the right mix of cross-country efficiency and all-mountain capability. Ride faster, with more control, and complete confidence – the Optic gives you a whole new perspective on the trail and is the ideal bike for all-day trail adventures.
Norco Optic C2
$4,199.00
The Optic Carbon is a fast-pedaling trail bike that rides with just the right mix of cross-country efficiency and all-mountain capability. Ride faster, with more control, and complete confidence – the Optic gives you a whole new perspective on the trail and is the ideal bike for all-day trail adventures.
Norco Optic C2
$3,999.99 $4,999.00 20% Savings
Norco's Optic C2: an eye-opening perspective on trail bike capability. Buff singletrack? A forest of off-camber roots? Punchy climbs and chunky descents? Yes, yes, and yes; all things are possible with dialed A.R.T. suspension powered by a Fox Performance Elite Float DPS shock and a Fox Performance Elite 34 Float fork. Roll loud and proud on fast-moving, tubeless-ready, Race Face rims dressed in tacky Maxxis tires, a combo that won't disappoint. The SRAM GX1 1 x 12-speed drivetrain offers a wide gear range and impressive reliability and simplicity. Let's not forget the rest of the bike: an SDG Duster saddle, Ergon lock-on grips, and Race Face handlebar and stem keep those contact points happy; powerful SRAM Level TL disc brakes are there when you need to reign in the fun; and a RockShox Reverb Stealth dropper post lets you rail your favorite rock garden.
Norco Optic C2 Women's
$4,199.00
The Optic Aluminum delivers all the features and high-end components of its carbon counterpart, but in a premium aluminum frame. Its trail-specific geometry and suspension kinematics offer a balance of traction and efficiency on punishing climbs and complete control and stability on high-speed descents. The Optic Aluminum is all you need to push your limits on the next trail.
Norco Optic C2 Women's
$3,500.00
Norco's Optic C2 Womens: an eye-opening perspective on trail bike capability. Buff singletrack? A forest of off-camber roots? Punchy climbs and chunky descents? Yes, yes, and yes; all things are possible with dialed A.R.T. suspension powered by a Fox Performance Elite Float DPS shock and a Fox Performance Elite 34 Float fork. Roll loud and proud on fast-moving, tubeless-ready, Race Face rims dressed in tacky Maxxis tires, a combo that won't disappoint. The SRAM GX1/GX 1 x 12-speed drivetrain offers a wide gear range and impressive reliability and simplicity. Let's not forget the rest of the bike: an SDG Alure Women's saddle, Ergon slim lock-on grips, and Race Face handlebar and stem keep those contact points happy; powerful SRAM Level TL disc brakes are there when you need to reign in the fun; and a RockShox Reverb Stealth dropper post lets you rail your favorite rock garden.
Norco Optic C3
$2,520.00
It doesn't have to be all work or all play. See things differently on board Norco's Optic C3. Buff singletrack? A forest of off-camber roots? Punchy climbs and chunky descents? Yes, yes, and yes; all things are possible with dialed A.R.T. suspension powered by a Fox Performance Float DPS shock and a RockShox Revelation RC Solo Air fork. Roll loud and proud on fast-moving, tubeless-ready WTB rims wrapped in tacky Maxxis tires, a combo that won't disappoint. The SRAM Eagle GX 1 x 12-speed drivetrain offers a wide gear range and impressive reliability and simplicity. Let's not forget the rest of the bike: an SDG Duster saddle, Ergon lock-on grips, and Norco alloy handlebar and stem keep those contact points happy; powerful SRAM Level T disc brakes are there when you need to reign in the fun; and a dropper post is included so you can stay loose and in control through your favorite rock garden.
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