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Mountain

Giant Glory Advanced 0
$8,375.00
From world cup podiums to your local DH run. Give yourself the factory pro treatment with Giant's lean, mean DH machine. The Glory Advanced 0 is a killer composite machine has been developed and perfected over the years in an uncompromising quest to give Giant pros the fastest DH bike in the world. The latest version of the Glory Advanced breaks new ground in stiffness, weight and all-around performance. It features 200mm of fully active Maestro rear suspension on a superlight, stiff and strong composite mainframe. The frame geometry, engineered to optimize its 27.5 wheels, has helped deliver pros like Marcelo Gutierrez to World Cup podiums on the world’s toughest courses. It’s the lightest composite DH frame ever produced by Giant, and it’s hungry to win.
Norco Revolver 7 SL XX1
$8,325.00
Whether it's a World Cup XC battle, an epic stage race, or hot laps on your local loop, you're going to be the fastest cat out there aboard Norco's Revolver 7 SL XX1. Its feathery, stiff high-modulus carbon frame lets you float up hills, while the 100mm-travel RockShox SID XX World Cup fork delivers premium control with pinpoint steering precision. SRAM's sleek, class-defining XX1 drivetrain gives you 11 speeds to tackle any terrain, and SRAM's Guide Ultimate brakes give you solid braking everywhere. Add uber-light, uber-stiff ENVE carbon rims, lace them to DT 240 hubs, and then wrap them in fast, tacky Schwalbe rubber, and you've got the ultimate XC wheelset. Adding a carbon ENVE carbon bar, stem and seatpost into that mix just feels like cheating. Looking for the ultimate 27.5/650b XC weapon? This is it.
Giant Glory Advanced 0
$8,160.00
A DH machine that knows how to win. From wicked world cup tracks to your local trails, total confidence and control. In the world of pro DH racing, marginal gains mean everything. This composite gravity machine has been developed and perfected over the years to give Giant factory pros every advantage in a sport decided by fractions of a second. The latest version of the Glory Advanced breaks new ground in stiffness, weight and all-around performance. It features 203mm of fully active Maestro rear suspension on a superlight, stiff and strong composite mainframe. The frame geometry, engineered to optimize its 27.5 wheels, has helped deliver Marcelo Gutierrez to World Cup podiums on the world’s toughest courses. It’s the lightest composite DH frame ever produced by Giant, and it’s always hungry to win. - Advanced-grade composite mainframe with 200mm of fully-active Maestro suspension - RockShox Boxxer Team 200mm-travel fork with 20mm thru-axle - RockShox Vivid R2C rear shock - DT Swiss EX 471 wheelset with Maxxis Minion DHF tubeless tires - DH-specific SRAM XO1 7-speed drivetrain with SRAM Guide Ultimate brakes
Giant Full-E+ 0
$7,700.00
Giant's Full-E 0 lets you conquer climbs and extend your off-road adventure with a full suspension trail machine that takes you farther. Save some energy on the climbs and enjoy big mountain descents with this all-new full-suspension E-bike. The frame is engineered with lightweight and strong ALUXX SL aluminum that features 140mm of smooth Maestro rear suspension and a SyncDrive motor that’s powered by Yamaha. With 80 Nm of torque, you’ll float up tough climbs, and with a long-lasting 500Wh EnergyPak, you can push yourself to new limits. Proven off-road geometry, 27.5 wheels and all-new Boost rear hub spacing make it a confident and capable adventure companion.
Norco Optic C1
$7,699.99
Norco's Optic C1 is an eye-opening perspective on trail bike capability. The Optic is a fast-pedaling trail bike that rides with just the right mix of Cross Country efficiency and All-Mountain playfulness. Buff singletrack? A forest of off-camber roots? Punchy climbs and chunky descents? Yes, yes, and yes; all things are possible with dialed A.R.T. suspension powered by a Fox Factory Float DPS shock and Pike RTC fork. Roll loud and proud on fast-moving, tubeless-ready DT Swiss wheels dressed in super tacky Maxxis tires that grip through loose, high-speed berms. SRAM's Eagle XO/XX drivetrain and a carbon SRAM Eagle crank offers smooth shifting, impressive chain retention, and a wide gear range. And let's not forget the rest of the bike: an SDG Duster saddle, Ergon grips, and RaceFace handlebar and stem keep those contact points happy; SRAM Guide Ultimate disc brakes keep you in control; and a RockShox Reverb Stealth dropper post lets you get rad on all your favorite descents.
Norco Aurum HSP1
$7,699.00
The Aurum HSP was designed with a single purpose: to be the fastest downhill bike Norco has ever made. As an integral bike within Norco’s Race Development Program, the Aurum HSP’s proprietary design was developed and tested by Norco engineering in conjunction with the Norco Factory Racing Team. After a full year of testing and riding, including a complete UCI World Cup Downhill season, the result is a no-compromise DH race machine that delivers superior grip and control, capable of taking on the toughest tracks in the world. The Aurum HSP1 rides on a RockShox Boxxer Air fork paired with a custom-tuned Super Deluxe RC Coil shock for absolute confidence when charging through increasingly difficult DH courses. SRAM's X01 DH 7-speed drivetrain puts precise gearing at your fingertips, while Code RSC 4-piston brakes help you make your fastest times with excellent modulation and power. A DT Swiss EX 511 wheelset, Deity handlebar and stem combo, and E13 LG1+ chainguide complete this race-ready rig.
Norco Revolver 7XX
$7,415.00
When you ride Norco's Revolver 7XX, you'll have the upper hand in any duel. With a lithe carbon frame and 100mm of ART suspension, you'll carve up singletrack and chew through technical climbs. RockShox's revolutionary RS-1 fork is light enough to crush XC racing and stiff enough to wrangle the trail with 100mm of suspension. The nimble handling and smooth-rolling capabilities of 650B are showcased in the DT Swiss wheelset and tacky Schwalbe tires, for superior cornering, climbing, and descending. Steep grades will shiver at the sight of your 1 x 11 drivetrain from SRAM, because it sheds unnecessary gears and keeps all the proper ratios you need to soar. Add in a flyweight handlebar, seatpost, and stem from 3T and you are untouchable.
Norco Range Carbon LE
$7,345.00
Put a lot more "enduro" in your rides with Norco's Range Carbon LE. Its carbon frame is light and stiff for excellent climbing and efficiency, while the 650B wheels increase traction and hold momentum like a 29er, yet feel quick and playful like a 26er. 160mm of plush A.R.T. rear suspension driven by a legendary Cane Creek Double Barrel Air dismantles technical downhills, and a RockShox Pike up front takes the hits and delivers complete control. This all-mountain rig rips on Stan's Flow EX rims with DT Swiss 350 hubs all wrapped in beefy Maxxis High Roller tires. SRAM's revolutionary XX1 drivetrain provides flawless shifting, and powerful Avid XO trail brakes put unbelievable power and modulation at your fingertips. A RockShox Reverb Stealth dropper post, wide carbon Race Face handlebars, and a short Race Face Atlas stem finish the build on this amazing enduro sled.
Norco Range C1
$7,199.00
The Range Carbon is the ideal enduro bike, purpose-built to rip downhill with category-bending capability. Available in 27.5 and 29er models, the Range features modern enduro suspension performance and geometry optimized for each wheel size. It climbs efficiently for a big rig, but unleashes its full potential when pointed downhill — delivering confidence-inspiring stability and control for serious speed over technical terrain. The Range C1 features the plush Fox Factory 36 fork and Factory Float X2 rear shock combo on trail-paving duty, and the elite SRAM XO1 1x12 drivetrain sets you up for complete confidence when charging through the chunder. Powerful SRAM Code RSC hydraulic brakes put a gorilla grip on big 180mm/200mm rotors for superior stopping power, and the RockShox Reverb Stealth dropper post all but disappears for increased control when things get sketchy. Smart finishing touches like E-13 TRS/TRS+ tires, wide 820mm Race Face SixC bars, and an MRP SXg chainguide complete this rough-and-tumble backcountry machine.
Norco Sight C1
$7,199.00
The Sight Carbon is a versatile trail killer, featuring modern all-mountain geometry and suspension kinematics for a fast, stable, and playful ride on a wide range of terrain. Balanced climbing and descending capability combined with grin-inducing playfulness and nimble handling make the Sight the ideal accomplice for any aggressive all-mountain rider. Count on SRAM's XO1 Eagle 12-speed drivetrain and powerful Guide Ultimate hydraulic disc brakes to get you up and down steep terrain with confidence, while the e*thirteen TRS Race carbon rims laced to legendary DT Swiss 240 hubs ensure immediate acceleration and stable tracking over buff singletrack and rock gardens alike. And for all-out domination everywhere you ride, Fox Float suspension components supply plush shock absorption to keep you on the gas.
Norco Aurum C7.2
$5,999.00
Poise and grace aren't typically used to describe a blazing DH run, but one ride aboard Norco's Aurum will have you stoked about the refined composure of this speed fiend's character. 27.5-inch wheels provide a quick and stable foundation, while precision carbon fiber engineering gives the Aurum's frame loads of stiffness for pinpoint control. Norco chose to design the Aurum around the real-world benefits of a 7-speed cassette, using 142mm rear axle spacing to optimize the chainline and increase heel clearance, while keeping tighter gear ratios for race-winning runs. For the Aurum C7.2 you get snappy shifts from the SRAM X0 drivetrain with an 10-24T 7-speed cassette, SRAM Guide RS brakes with 200mm rotors, and a burly Race Face Atlas DH crankset. Schwalbe Magic Mary Super Gravity tires track with confidence, while the DT Swiss EX 512 rims laced to DT 350 hubs reduce wheel flex and boost tire grip. Trail grading duty is assigned to the revered RockShox Boxxer R2C2 Team fork, and the RockShox Vivid RC2C Coil rear shock returns a supple, planted feel and big-hit capability when you need it most.
Norco Aurum C7.2
$5,750.00
Step up to Norco's Aurum Carbon 7.2 and watch new lines open up all over the mountain. Designed by and for World Cup racers, the Aurum Carbon sails over doubles, floats through rock gardens, and accelerates like a dragster at the Bonneville Salt Flats. Its super-responsive, lightweight carbon frame uses race-proven geometry to rip corners and maintain stability when maching through hacked-out tracks. And because DH bikes experience some of the roughest riding conditions in the world, Norco’s Armorlite resin and integrated frame guards throughout bolster impact resistance, so you can focus on charging the mountain. Heading it all up, RockShox's Boxxer Team fork delivers 200mm of travel to soak up big hits, while Norco’s A.R.T. suspension with Gravity Tune powers a RockShox Vivid RC2C coil shock for the perfect blend of big-hit compliance with pedaling efficiency. DT Swiss EX 471 rims laced to DT 350 hubs are lightweight, sturdy, and ready to rally the gnarliest runs. Delivering 7 speeds of DH-specific gearing is SRAM’s X01 DH drivetrain with a Race Face Respond DH crank, and SRAM’s Guide RS 4-piston brakes help you brake late with confidence. The on-point build is finished off with a Race Face Respond bar and a WTB High Tail DH saddle. Look out new lines, here you come.
Norco Range Carbon 7.1
$5,675.00
No matter how loose the corner, how hard the ascent or how technical the line, Norco's Range Carbon 7.1 is always a step ahead. Its 160mm of plush, RockShox-driven A.R.T. rear suspension dismantles technical downhills, and a RockShox Pike up front takes the hits and delivers complete control. Its lightweight carbon frame is stiff for excellent handling and efficiency, while the 650B wheels increase traction and hold momentum like a 29er, yet feel quick and playful like a 26. This all-mountain rig rips with a SRAM X01 1x11 drivetrain powering Kore wheels with beefy Maxxis tires, while powerful Avid disc brakes haul the speed down. Finishing touches like the RockShox Reverb Stealth dropper post, wide Kore bars and a short stem prove the enduro worthiness on this shred-it-all rig.
Norco Revolver 7XX1 FS
$5,599.00
The Revolver is a featherweight full-suspension cross-country carbon race weapon forged Norco's gravity-fueled pedigree for downhill agility. Explosive acceleration is optimized with a suspension system designed specifically for the terrain encountered in XC racing, providing a stable platform for mashing hard out of the saddle. Combined with the lauded shock-absorbing characteristics of the RockShox SID World Cup 100mm fork and Monarch RL shock, the Revolver maintains traction over rough terrain with a magnetic feel. Contributing to the Revolver's quickness is the premier XX1 Eagle drivetrain from SRAM. This 1x12 system includes a 10-50T cassette for unbelievable range and all-terrain power, with precise shifting and nearly silent operation thanks to the superb rear derailleur. SRAM Level Ultimate hydraulic disc brakes deliver impressive power with great modulation and adjustability for supreme control, and the DT Swiss XRC 1200 Spline 27.5-inch carbon wheelset spins effortlessly and tracks with stability. Cockpit components include a Race Face Next SL Carbon bar and 35mm Turbine stem, Norco Lock On grips, and an SDG Duster RL saddle to complete a race-ready package that goes toe-to-toe with any big gun in town.
Norco Revolver 9XX1 FS
$5,599.00
The Revolver 9XX1 is a featherweight full-suspension cross-country carbon race weapon forged with Norco's gravity-fueled pedigree for downhill agility. Explosive acceleration is optimized with a suspension system designed specifically for the terrain encountered in XC racing, providing a stable platform for mashing hard out of the saddle. Combined with the lauded shock-absorbing characteristics of the RockShox SID World Cup 100mm fork and Monarch RL shock, the Revolver maintains traction over rough terrain with a magnetic feel. Contributing to the Revolver's quickness is the premier XX1 Eagle drivetrain from SRAM. This 1x12 system includes a 10-50T cassette for unbelievable range and all-terrain power, with precise shifting and nearly silent operation thanks to the superb rear derailleur. SRAM Level Ultimate hydraulic disc brakes deliver impressive power with great modulation and adjustability, while the DT Swiss XRC 1200 Spline 29-inch carbon wheelset spins effortlessly and tracks with precision. Cockpit components include a Race Face Next SL Carbon bar and 35mm Turbine stem, Norco lock-on grips, and an SDG Duster RL saddle to complete a race-ready package that goes toe-to-toe with any big gun in town.
Norco Aurum HSP2
$5,549.00
The Aurum HSP was designed with a single purpose: to be the fastest downhill bike Norco has ever made. As an integral bike within Norco’s Race Development Program, the Aurum HSP’s proprietary design was developed and tested by Norco engineering in conjunction with the Norco Factory Racing Team. After a full year of testing and riding, including a complete UCI World Cup Downhill season, the result is a no-compromise DH race machine that delivers superior grip and control, capable of taking on the toughest tracks in the world. The Aurum HSP2 rides on a RockShox Boxxer RC fork paired with a custom-tuned Super Deluxe RC Coil shock for absolute confidence when charging through increasingly difficult DH courses. SRAM's GX DH 7-speed drivetrain puts dependable shifting at your fingertips, while Code R 4-piston brakes have great lever feel and tons of power to help you make your fastest times. Wide WTB rims and Maxxis Minion tires, a Race Face bar, and stem combo, and E13 LG1+ chainguide complete this race-ready rig.
Norco Optic C7.1
$5,499.00
It doesn't have to be all work or all play. See things differently on board Norco's Optic Carbon 7.1. Buff singletrack? A forest of off-camber roots? Punchy climbs and smooth descents? Yes, yes, and yes; all things are possible with 120mm of dialed ART travel powered by Fox Factory suspension components. 27.5-inch wheels from DT Swiss and a pair of super tacky Schwalbe tires let you shred trails in ways you never thought possible. The 11-speed SRAM XX1 drivetrain and carbon RaceFace crank ensure smooth shifting capability, impressive chain retention, and a huge gear range. And let's not forget the rest of the bike. An SDG Circuit saddle, ODI grips, and RaceFace handlebar and stem to keep those contact points happy, SRAM Guide Ultimate disc brakes give you great modulation, and a RockShox Reverb dropper post lets you attack your favorite rock garden with loose, confident control.
Norco Optic C9.1
$5,499.00
It doesn't have to be all work or all play. See things differently on board Norco's Optic Carbon 9.1. Buff singletrack? A forest of off-camber roots? Punchy climbs and chunky descents? Yes, yes, and yes; all things are possible with 110mm of dialed A.R.T. suspension powered by a Fox Float DPS shock and 34 Float fork. Roll loud and proud on fast-moving, 29-inch, tubeless-ready DT Swiss wheels dressed in super tacky Schwalbe tires that grip through loose, high-speed berms. SRAM's XX1 drivetrain and a carbon RaceFace crank offers smooth shifting, impressive chain retention, and a wide gear range. And let's not forget the rest of the bike: an SDG Circuit saddle, ODI grips, and RaceFace handlebar and stem keep those contact points happy; SRAM Guide Ultimate disc brakes keep you in control; and a RockShox Reverb dropper post lets you get rad on all your favorite descents.
Norco Range C2
$5,399.00
The Range Carbon is the ideal Enduro bike, purpose-built to rip downhill with category-bending capability. Available in 650B and 29er models, the Range features modern Enduro suspension performance and geometry optimized for each wheel size. It climbs efficiently for a big rig, but unleashes its full potential when pointed downhill - delivering confidence-inspiring stability and control for serious speed over technical terrain. The Range C2 features the powerful Rockshox Lyric RCT 3 fork and Rockshox Super Deluxe rear shock combo on trail paving duty, and the SRAM GX Eagle 12-speed drivetrain sets you up for complete confidence when charging through the chunder. SRAM Code R hydraulic discs deliver superior stopping power, and the RockShox Reverb Stealth dropper post all but disappears for increased control when things get sketchy. Smart finishing touches like E-13 TRS/TRS+ tires, wide 800mm Race Face Turbine bars, and an E-13 chainguide complete this rough-and-tumble backcountry machine.
Norco Optic C1
$5,249.00
The Optic Carbon is a fast-pedaling trail bike that rides with just the right mix of cross-country efficiency and all-mountain capability. Ride faster, with more control, and complete confidence – the Optic gives you a whole new perspective on the trail and is the ideal bike for all-day trail adventures.
Norco Optic C1 Women's
$5,249.00
The Optic Carbon is a fast-pedaling trail bike that rides with just the right mix of cross-country efficiency and all-mountain capability. Ride faster, with more control, and complete confidence – the Optic gives you a whole new perspective on the trail and is the ideal bike for all-day trail adventures.
Norco Optic C2 Women's
$4,999.00
Norco's Optic C2 Womens: an eye-opening perspective on trail bike capability. Buff singletrack? A forest of off-camber roots? Punchy climbs and chunky descents? Yes, yes, and yes; all things are possible with dialed A.R.T. suspension powered by a Fox Performance Elite Float DPS shock and a Fox Performance Elite 34 Float fork. Roll loud and proud on fast-moving, tubeless-ready, Race Face rims dressed in tacky Maxxis tires, a combo that won't disappoint. The SRAM GX1/GX 1 x 12-speed drivetrain offers a wide gear range and impressive reliability and simplicity. Let's not forget the rest of the bike: an SDG Alure Women's saddle, Ergon slim lock-on grips, and Race Face handlebar and stem keep those contact points happy; powerful SRAM Level TL disc brakes are there when you need to reign in the fun; and a RockShox Reverb Stealth dropper post lets you rail your favorite rock garden.
Norco Revolver 7XX1 HT
$4,999.00
The Revolver HT is designed for one thing—annihilating your competition. With hair-trigger acceleration, this 27.5-inch carbon hardtail translates every ounce of energy into forward motion to blast you ahead of the pack. The light high-modulus carbon frame, DT Swiss carbon wheels, and front and rear thru axles let you surge up climbs and charge through rocky trail with precision. And with SRAM XX1 Eagle drivetrain components, matching power to grade is just a quick shift away with the group's impressive action and huge 10-50T 12-speed cassette. For maximum traction, the Revolver uses the lauded RockShox SID World Cup 100mm fork to maintain trail contact, while the light and grippy Maxxis Ikon tires allow you to push harder with confidence. Rounding out an already impressive package is a SRAM Level Ultimate brakeset, Race Face Next SL carbon bar, and Race Face Next carbon seatpost that come together to create powerful potential in a race-ready build.
Norco Revolver 9XX1 HT
$4,999.00
The Revolver 9XX1 HT 29er is designed for one thing—annihilating your competition. With hair-trigger acceleration, this carbon hardtail translates every ounce of energy into forward motion to blast you ahead of the pack. The high-modulus carbon frame, DT Swiss carbon wheels, and front and rear thru axles let you surge up climbs and charge through rocky trail with precision. And with SRAM XX1 Eagle drivetrain components, matching power to grade is just a quick shift away with the group's impressive action and huge 10-50T 12-speed cassette. For maximum traction, the Revolver uses the lauded RockShox SID World Cup 100mm fork to maintain trail contact, while the light and grippy Maxxis Ikon tires allow you to push harder with confidence. Rounding out an already impressive package is a SRAM Level Ultimate brakeset, Race Face Next SL carbon bar, and Race Face Next carbon seatpost that come together to create powerful potential in a race-ready build.
Norco Revolver 7 SL X01
$4,935.00
Better pay attention, Norco's Revolver 7 SL is so scorching fast, you'll have to reinforce your number plate. Its feathery, stiff high-modulus carbon frame lets you float up hills, while the 100mm-travel RockShox SID XX fork delivers premium control with pinpoint steering precision on the way down. SRAM's X01 drivetrain gives you 11 speeds to tackle any terrain, and SRAM's Guide RSC brakes are primed for responsive braking. Add light, strong DT Swiss wheels wrapped to tacky Schwalbe rubber, and you've got premium acceleration and cornering prowess. Finished out with Easton components and a carbon Norco seatpost, the Revolver has all the components to make it worthy of your full attention.
Giant Anthem Advanced 1
$4,725.00
For maximum speed and control on fast, technical terrain, this composite machine delivers lightweight agility and confident full-suspension handling. Up, down and all around the mountain—push your limits and push the pace. Featuring a light and lively frameset boasting 110mm of rear suspension travel and 130mm up front, this aggressive XC machine is ultra-versatile. With geometry designed specifically for its 27.5 wheels, and smooth Maestro suspension to soak up the bumps, it’s the perfect blend of efficiency and control. The rear suspension features a trunnion-mount shock and Advanced Forged composite rocker arm for added strength and stiffness. And Boost hub spacing (110 front/148 rear) means stiffer wheels for added control. It’s a perfect choice for riders seeking a lightweight, quick-handling ripper.
Norco Aurum C7
$4,599.00
Poise and grace aren't typically used to describe a blazing DH run, but one ride aboard Norco's Aurum will have you stoked about the refined composure of this speed fiend's character. 27.5-inch wheels provide a quick and stable foundation, while precision carbon fiber engineering gives the Aurum's frame loads of stiffness for pinpoint control. Norco chose to design the Aurum around the real-world benefits of a 7-speed cassette, using 142mm rear axle spacing to optimize the chainline and increase heel clearance, while keeping tighter gear ratios for race-winning runs. For the Aurum C7 you get snappy shifts from the SRAM GX drivetrain with an 11-25T 7-speed cassette, SRAM Code R brakes with 200mm rotors, and a burly Race Face crankset. Maxxis Minion DHF tires track with confidence, while the DT Swiss EX 512 rims laced to WTB STP hubs reduce wheel flex and boost tire grip. Trail grading duty is assigned to the revered RockShox Boxxer RC Team fork, and the RockShox Vivid RC2C Coil rear shock returns a supple, planted feel and big-hit capability when you need it most.
Norco Range C3
$4,399.00
The Range Carbon is the ideal Enduro bike, purpose-built to rip downhill with category-bending capability. Available in 27.5" and 29" models, the Range Carbon features modern Enduro suspension performance and geometry optimized for each wheel size. It climbs efficiently but unleashes its full potential when pointed downhill - delivering confidence-inspiring stability and control for serious speed over technical terrain. Race an Enduro, shred gnarly single-track with friends, or skip the pedaling and do a few laps of the bike park - the Range Carbon is the ultimate accomplice.
Norco Sight C3
$4,399.00
The Sight Carbon is a versatile all-mountain bike featuring modern geometry and suspension kinematics for a fast, stable, and playful ride on a wide range of terrain. Balanced climbing and descending capability combined with grin-inducing playfulness and nimble handling make the Sight Carbon the ideal accomplice for any aggressive all-mountain rider.
Norco Sight C3 Women's
$4,399.00
The Sight Carbon is a versatile all-mountain bike featuring modern geometry and suspension kinematics for a fast, stable, and playful ride on a wide range of terrain. Balanced climbing and descending capability combined with grin-inducing playfulness and nimble handling make the Sight Carbon the ideal accomplice for any aggressive all-mountain rider.
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